Introducing Gen M

Our Menopause Partner

“There is power in community - that is why we have partnered with Gen M.

By collaborating together we can learn, share, create noise and help make menopause more visible for all...”

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WHO IS GEN M?

GenM, home of the MTick, is the menopause partner for brands . Created to make menopause more visible in a purposeful way, they unite brands and retailers to give better signposting and designated space to menopause: in store, online and on packaging.

Making menopause more visible for all...

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THE M-TICK

The MTick is the world’s first universal shopping symbol to signpost menopause-friendly products. Products that carry the MTick have been approved by Gen M as ‘Menopause Friendly’ and must be tried and tested by menopausal women, and help support with one (or more) of the 48 symptoms experienced during menopause.

By removing the fear from menopause, the MTick empowers women with choice, enabling them to thrive and have a better lived experience.

Menopause Statistics

GEN M Retail Partners